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In the past week I’ve received all sorts of freebies from local businesses and suppliers, as a welcome to new premises and rewards for business given in the past 12 months.
Some businesses donate items seasonally (ie Easter Eggs at Easter, Christmas Hampers at Christmas Time) whereas others are more sporadic, giving at the time of sales calls (a tray of muffins here and there)
All suppliers are remembered during the week and even into the next, but can you state who gave you what a month or two down the track?
The key to getting your product remembered long-term is in the branding + the delivery. You can’t have one without the other.
I can recall which suppliers have taken me to the theatre, the rugby, the cricket and even overseas for weeks at a time, going back many years, and this is influenced partly by the branding, partly by the value* and partly by the delivery.
The actual product being given is secondary to the branding and delivery itself.
ie, you could give mothballs as gifts, but if you branded them and delivered them in a memorable fashion you are extremely likely to be remembered for years to come. Whereas, you might give out Creme Eggs at Easter, but pass them to your point of contact to distribute amongst his/her colleagues, with no branding at all, and the long-term effect is lost.
Before you embark on your next campaign or sales call, consider the long-term effects, and take a few minutes more to define your branding and delivery strategy.
*value refers to monetary and emotionally
Do you have a branding + delivery story that you wish to share? where one or more elements could have been tweaked to create a better overall and longlasting impression?
Please visit the This Is Your Business forum and contribute
About Inzvestor.com:
Inzvestor.com is a Business Consultancy, specialising in advising small and emerging businesses.
To discuss how we can help you plan your next sales campaign centered around a ‘branding and delivery’ strategy please visit Inzvestor.com
As a business are you making use of all available online marketing tools?
Blogs centering on your business are helping drive sales or reach out to previously unexplored markets.
Blogs serve many purposes, advising on product updates, reviews of products, enabling your customers to interact with your business in an informal environment, conducting online polls to guage feedback on new ideas, the possibilities are endless.
To find out more and about how you can develop an online presence, please download our BlogConsultancy pdf.